Masters in our right,
masters in our craft.
Boo Hae was not named. It was calculated — three life paths converging at 11, 22, and 33, each one already a master number before the first ring was ever drawn.
Every number carries a job. 11 receives. 22 builds. 33 speaks. Boo Hae exists because three people were each already fluent in one part of that sequence before we ever met at a workbench.
Benji Snyder
The Master Intuitive. Benji's role is the one that can't be taught — reading a number, a ratio, a proportion, and translating it out of the ethereal and into something with weight, edges, and a wearable form. Every Boo Hae piece begins here, as a calculation before it is ever a design.
Life Path — Master Number, held
First name value: B+E+N+J+I = 22
Jake Powers
The Master Builder. Jake takes what Benji brings back from the calculation and gives it structure — the geometry, the forging, the print. If 11 is the vision arriving, 22 is the vision made to hold weight, survive a print bed, and sit correctly on a hand.
Life Path — Master Number, undivided
Surname value: P+O+W+E+R+S = 33
Joe Snyder
The Master Teacher. Joe carries the work outward — advocate, spokesperson, the one who explains what 11 and 22 built so it can be understood and worn by someone else. 33 is the number of service through communication, and it is exactly what the brand needed to be heard.
Life Path — Master Number, undivided
Run the names, and the triad closes on itself. BENJI — B(2) E(5) N(5) J(1) I(9) — totals 22, the exact number of Jake's path. POWERS — P(7) O(6) W(5) E(5) R(9) S(1) — totals 33, the exact number of Joe's path. Neither of us named ourselves into this. The math was already sitting in our birth certificates.
Three masters. One run. Boo Hae.